December 16

Seth Godin wrote a post today about “fake” books.  In other words, people publish crap and the rest of us waste our time and our lives as we try to determine the difference. Here are my thoughts:

This will give rise to a new layer of wealth for a few people as we begin to paying people to filter through the garbage for us – and, ultimately, we will be paying for books. The wealthiest pay large amounts of money for the best, newest, most worthwhile information and information age infrastructure. As you go down, the DIY movement picks up speed.  It bottoms out right above the welfare classes because if society provides for their needs, there is no need for them to create anything.

Our collective lives will be visiting the toilet for an extended period of time as we sort all this out because the price of “FREE” is far higher than anyone thinks and the negative ramifications will be reflected in a few far wealthier, tons far poorer, and a much smaller working middle class.  In every layer of life, the 80-20 rule can be seen. The shape of the curve, however, can, and is, changing.

None of us can stop “FREE” but if we want to survive the next couple of decades, we are going to have to band together to combine the best possible combinations of economy of scale and the power of small batches, among other things.  Extended family units working together, whether blood, or chosen, entire towns in rural areas, and my own personal favorite, meshes of micro business owners, are the only answer to turning this around.  So long as we remain a society of individuals, each pursuing or own self-interests, the vast majority of us are going down.